Aaron Belyea, aged 44, is a self-proclaimed proud husband of 9 years, stoked father of a 3.5 year old and art director/graphic designer/boss to a cool dozen at his own design company Alphabet Arm (you’ll see why it’s called that in a minute) where he designs CD covers, t-shirts and other stuff for musicians including Matisyahu, Counting Crows, The Dresden Dolls and scads of others.





Aaron is pictured here in what he walked in wearing (for a little instant insight) – dark wash relaxed fit denim (which works especially well on his tall frame), and brown (the new and softer black) snap shirt, pulled together with the brown plaid van. It’s the kind of natural put-togetherness that made me think of him right away when envisioning this shoot.


TIP: Save the relaxed fit jeans for the taller framed among you, they often just look baggy in all the wrong places. A straight leg jean can actually add the appearance of height, and a little boot cut flare can balance out a thicker midsection.






Here, dressed for a casual workday, we get a taste of Aaron’s knack for the graphic in his black fonterrific tee which blends well with his signature arm tattoo. With faded jeans and cool sneaks he’s the kind of boss you might actually not fear pitching ideas to…


TIP: Be careful about pant wash to avoid looking dated – a dark wash denim is most versatile in that it can be dressed or down. If you go for black avoid any appearance of the 80’s ‘acid wash’ – it was NEVER good. Same holds true for the lighter wash blue jean. Avoid the streaks and go for a solid wash.