“Once upon a time I was on the scene, an attitude and a jacket of jean, nowadays I’m up to my ass in routine…  I’m not a kid anymore” - Sloan

Dear readers,

Over the past few years, I’ve come to a difficult realization; my infatuation with rock and roll is not a passing phase.

For a woman of my peri-menopausal years, it seemed unbecoming to admit such a truth. Like other women my age, I should be child rearing, or deafened by the sound of my own biological clock ticking. I should be thinking about retirement, my aging parents, and what moisturizer will best prevent crow’s feet. But the truth is that in any given week I find myself more frequently deafened by the sound of lashing guitars than my biological clock, and more habitually pondering if a certain show’s ticket price is worth the money, rather than the balance of my IRA.

For a long while it troubled me that I was so out of step with my contemporaries. After all, turn on the TV or go to a film and you can see one truth very plainly: life is over at 30. When people are under 30 they fall in love, go on adventures, start bands, rock out. But over 30? That’s the age where people start to ‘grow up’ and get serious about life.

But then I began to question, if 30 is the cut off point for living a vital, creative life, why is it I know so many vibrant, creative people over that age? Was it that we were wrong, or was it the message the media was sending about “hipsters of a certain age”? I had to go with my first hand experience. No matter what Logan’s Run had taught me, I had to question the idea that rock, and the things it can represent – passion, rebellion, and beauty among them – is only for kids. And so with Rocker, I wanted to start a magazine that showed another point of view, one that I – and an array of our readers – live every day.

In starting a venture like Rocker, it was important to me that the artists and stories you find here be about rockers who continue to tour, record, and draw on a rich history to perfect their craft. Similarly, through our lifestyle features, we hope to encourage readers to reconsider and redefine the face of what ‘aging gracefully’ and ‘maturity’ means to them. Rocker aims to support you in continuing to fearlessly embrace music, popular culture, and life – gray-haired or not!

Is there something you wish that was here but you don’t see? Drop a line or like us on Facebook and tell us more.

Keep it old school,

Erin Amar
Editor in Chief

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